Why do people invest in gold?


Gold plays an important role in a portfolio as a tool for diversification and hedge against inflation and uncertainty 

  • It helps protect wealth during inflation 
  • It usually performs well when equity markets are volatile 
  • It adds diversification to a portfolio 
  • It has long-term value and global acceptance 
  • Its a preferred asset during geopolitical tensions, and uncertainty as its considered as a safe haven. 

Gold may not always give the highest returns, but it offers stability when other assets struggle. 

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